Unit 3

The use of digital technology within the Creative Media sector is based around the Adobe Package. Popular programs such as Photoshop, Illustrator, InDesign, Dreamweaver and Flash are considered Industry standard, for designers. A designer will use all programs at some point. Whether its creating a flash banner or constructing a website - most of the programs play a part in creating a final product.

There are four concerns when it comes to intellectual property and copyright issues relating to digital technology. These four issues are sharing, piracy, copy right infringement and plagiarism.

Technological convergence is the tendency for different technological systems to evolve toward performing similar tasks. Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically.

You should not converge technology, taking old products and reusing them is illegal. For example you don't want to use a old design multiple times. You should make sure you copyright the material you create, this avoids people reusing it themselves

Technology and its audience is a never ending development, constantly being changed and updated. For example people used to be restricted to watching television on a TV, now with BBC iPlayer and Netflix people can watch television on their laptops, PCs and even mobile phones.

Now a lot of people are browsing the internet on their smart phones and people tend to visit websites on the go. When developing a website it is critical that you make sure everyone can use it. Therefore you should take in to consideration that people will view it on their phone, and what if your website doesn't work on their phone? your blocking out a massive section of your audience.

If you purchase items electronically (across the internet) for example, on eBay. You will find that there are small commission rates. This means you will be charged for transactions or purchases. This helps companies keep the service up - which plays a part in secure transactions to make sure the process is smooth.

Youtube is an excellent medium. It is one of the most used websites on the whole internet. Leading in the video sharing platform. Youtube was formed in 2005. Although it is a method of people to share their videos or interests. Large companies tend to advertise, knowing youtube gets a lot of hits everyday companies advertise around the popular videos as it is a massive audience.